The future of software is a service, not a product.
When anyone can have code written, owning code stops being the business.
A software product is code, and code is nothing more than a very large number of small decisions, made once and then frozen. Which field is required. What happens on failure. What the button says. A product is those decisions, shipped.
Here is the uncomfortable consequence: if an idea can be nailed down to an exact sequence of steps, a machine can now follow those steps — and lately, it can also write them. Naval Ravikant has been making a version of this point for years: once building software costs little more than describing it clearly, software itself stops being a moat. The frozen decisions that used to take a team a year are becoming something anyone can have generated in an afternoon.
That does not make software worthless. It moves the value. When everyone can have code, the scarce things are the ones that never freeze: knowing which system to build, fitting it to one specific business, keeping it honest in production, and re-deciding all of it as the frontier moves. That is not a product. That is a service — delivered by people who live close to the technology, who know what this month's models can and cannot be trusted with, and who carry that judgment to businesses that have better things to master.
The other half of the future belongs to those businesses themselves. A defensible business is becoming a niche you genuinely care about, run with an operational edge others cannot copy. Passion picks the niche; experience supplies the edge. The technology, increasingly, arrives as a service.
That is the bet this studio is built on. We do not sell you frozen decisions. We install operating systems around your business — sales, operations, research, people — and we keep making the next decision well, so you do not have to become a technology company to benefit from one.